A rich agenda of appointments will provide the occasion for exploring the themes of quality through the knowledge and experience of its protagonists. It will also be an important time of reflection, which will see exponents of politics, the economy and the institutions involved, in order to steer the future of the country towards the horizon of quality.

Particular importance will be given to meetings with the entrepreneurs and institutional realities that will tell their history, including how quality has been interpreted and practised by them. Different workshops and seminars will be focused on the history of the products and services that compete in the markets. The novelty of “La Campionaria” consists of this: it is a container open to business typologies usually excluded from exhibition events, provided that the enterprise is of recognised quality and successful in the competitive scenario.