It is the only event completely devoted to the entrepreneurial, institutional and associative points of excellence of our country. It is an "Exhibition/Event" designed to offer the most complete and striking representation of Italian qualities, a group photo of “Made in Italy” products that, by betting on tradition, innovation, the territory and creativity, has succeeded in making a name for itself in the world. Handicrafts, industry, architecture, design, fashion, new technologies, excellent wines and gastronomic products, tourism, culture and the non- profit sector: different worlds – held together by the common denominator of quality – meet and get acquainted here, creating new partnerships and business opportunities.

It is the desire of the Campionaria to disseminate, through representation and narration, the best entrepreneurial practises, as well as to design the contours of an economic system that expresses unique values: lifestyles, identity, history, knowledge and research, in addition to responsibility towards the citizenry, consumers, the environment and society. At the heart of this story is not only the product, but also the processes, ideas and technologies underlying the birth of quality manufactured goods and services.